It’s not easy to know where to begin an article. Instead, they start off their articles with bland statements. Yet, so many people seem to neglect the essential hook. It’s the first necessary step after an attention-grabbing title. So how do you prevent readers from bouncing at the get-go? You toss a sweet hook at them and reel them in.Ī hook is the initial sentence (or a word) that grabs the attention of readers and entices them to keep reading. And you know what happens? A lot of people aren’t convinced they should bother reading anything other than the first sentence. The same goes for content without a solid hook (minus the wet feet).Ī lot of content out there doesn’t have strong hooks. ![]() ![]() (The fish aren’t convinced, and now your feet are probably wet.) Have you ever tried fishing without bait?
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